What is comment analysis?
Comment analysis combines sentiment with the topics and behaviours behind it. A single positive score is not enough; the useful part is knowing what viewers praise, question, object to, request, or repeatedly explain for one another.
A thread can contain the next production brief: viewers writing timestamps because there are no chapters, repeating a line that should become a clip, or asking the same unanswered question. Reading those signals turns the comment section into an actionable backlog.